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Memphis, TN redesigns + logos

10 concept sites for Memphis-area leads (Oct 20, 2026), each with its own concept, layout, type and palette, benchmarked against top competitors, and a newly designed logo. Every business has two identical mockups: one with the new logo and one with the original logo (or plain-text name where none existed), so the logo's impact can be compared directly. Logos are concepts for presentation.

Jim's Towing logo primaryJim's Towing logo reversedJim's Towing logo icon
01Towing & roadside · Covington, TN

Jim's Towing

Inspired by: Benchmarked against top independent towing operators and national roadside brands (Agero/HONK-style flows): call-now hero, 'what do you need' chooser that routes to the right truck, safety-while-you-wait guidance and trust signals; Jim's gets a high-vis amber + asphalt identity, no stock photos ⬇ Logo kit (.zip): SVG · PNG · PDF · favicon · brand sheet
Auto Wreck Experts logo primaryAuto Wreck Experts logo reversedAuto Wreck Experts logo icon
02Collision repair · Downtown Memphis

Auto Wreck Experts

Inspired by: Benchmarked against Caliber Collision, Crash Champions and top certified independent body shops: estimate-first hero, insurance-claim reassurance, before/after proof, certification and warranty badges, and step-by-step 'what happens next'; AWE gets a clearcoat-red + chrome identity with an interactive before/after slider ⬇ Logo kit (.zip): SVG · PNG · PDF · favicon · brand sheet
Hicks Pest Control logo primaryHicks Pest Control logo reversedHicks Pest Control logo icon
03Pest control · Memphis & Mid-South

Hicks Pest Control

Inspired by: Benchmarked against leading pest brands and top local operators (Orkin, Terminix, Aptive, highly rated independents): problem-first 'what's bugging you' entry, guarantee callouts, fast-scheduling promise and review-heavy trust; Hicks gets a magnolia-green + sunbeam identity with a pest picker that routes straight to a call ⬇ Logo kit (.zip): SVG · PNG · PDF · favicon · brand sheet
D'Llands Hair Salon logo primaryD'Llands Hair Salon logo reversedD'Llands Hair Salon logo icon
04Collaborative hair salon · Collierville

D'Llands Hair Salon

Inspired by: Benchmarked against modern suite/collective salons (Sola-style studios, top Germantown/Collierville salons, Vagaro & MySalon-powered teams): stylist-first directory with direct booking, starting-price menu and clear policies; D'Llands gets an espresso + champagne editorial identity with a stylist finder filtered by day and online booking ⬇ Logo kit (.zip): SVG · PNG · PDF · favicon · brand sheet
C & K Air and Heating, Inc. logo primaryC & K Air and Heating, Inc. logo reversedC & K Air and Heating, Inc. logo icon
05Heating & air conditioning · Olive Branch / Memphis

C & K Air and Heating, Inc.

Inspired by: Benchmarked against top Trane Comfort Specialist dealers and premium regional HVAC brands (e.g. Hiller, Service Experts): coupon-forward hero, repair-vs-replace guidance, financing up front and a family-history story; C & K gets a fire-and-ice split identity with a 'Repair or replace?' checker ⬇ Logo kit (.zip): SVG · PNG · PDF · favicon · brand sheet
Naturrals logo primaryNaturrals logo reversedNaturrals logo icon
06Full service salon for women · Collierville

Naturrals

Inspired by: Benchmarked against modern threading & facial studios and boutique day spas (e.g. Benefit Brow Bar, Heyday, top-rated local brow & facial bars): price-menu-first layout, one-tap call to book, clear specials banner; Naturrals gets a sage + turmeric-gold botanical identity with a filterable service menu ⬇ Logo kit (.zip): SVG · PNG · PDF · favicon · brand sheet
Lunes Off-Road logo primaryLunes Off-Road logo reversedLunes Off-Road logo icon
07Jeep, Bronco, truck & 4x4 shop · Millington

Lunes Off-Road

Inspired by: Benchmarked against leading 4x4 builders (Northridge4x4 install centers, MetalCloak dealers, Quadratec and top regional off-road shops): build-photo-led hero, platform picker, deep service catalog and quote-by-vehicle form; Lunes gets a trail-olive + clay-orange topo identity with a 'pick your rig' platform switcher ⬇ Logo kit (.zip): SVG · PNG · PDF · favicon · brand sheet
Dukes Automotive logo primaryDukes Automotive logo reversedDukes Automotive logo icon
08Auto repair · Midtown Memphis

Dukes Automotive

Inspired by: Benchmarked against premium independent shops (e.g. top-rated European/master-tech garages and Christian Brothers Automotive): owner-led story, craft-first photography, three clear service lanes and a booking-first header; Dukes gets a heritage garage-green + brass identity with real customer recommendations ⬇ Logo kit (.zip): SVG · PNG · PDF · favicon · brand sheet
Natural Love Hair Company logo primaryNatural Love Hair Company logo reversedNatural Love Hair Company logo icon
09Loctician & natural hair care · Memphis

Natural Love Hair Company

Inspired by: Benchmarked against top loc studios and natural-hair salons (consultation-first booking, policy clarity, portfolio-led storytelling, Square/Vagaro booking front and center); Natural Love gets a warm cocoa + honey identity with a guided 3-step 'new client path' that leads to the consultation booking ⬇ Logo kit (.zip): SVG · PNG · PDF · favicon · brand sheet
Tipler's Transmission logo primaryTipler's Transmission logo reversedTipler's Transmission logo icon
10Transmission repair · Summer Ave, Memphis

Tipler's Transmission

Inspired by: Benchmarked against AAMCO, Cottman and top-rated independent transmission specialists (free-diagnostic offer up front, symptom-led entry, one-tap call); Tipler's gets a deep-navy + torque-orange shop look with a 'what is your car doing?' symptom picker that turns into a prefilled call or message ⬇ Logo kit (.zip): SVG · PNG · PDF · favicon · brand sheet