HG Roof Repair — logo kit (concept)
Primary logo: horizontal lockup, full color.
Files: svg/ (vector, outlined text, transparent background), pdf/ (vector, print), png/ (transparent background, 512/1024/2048 px wide, every variant incl. the rounded app icon), favicon/ (ico, 32, 180 apple-touch, 512, svg).
Every logo variant (primary, horizontal, stacked, icon x full-color/black/reversed-white, plus app icon) ships as transparent-background SVG and transparent PNG at 512, 1024 and 2048 px.
Variants: full-color, black (one-color), reversed-white (for dark backgrounds).
Header lockup (svg/png/pdf "header"): the website header version, with the small tagline removed so every word stays legible at 40-50 px tall.
Colors:
  Tar Black: #1f1b18
  Ink: #1f1b18
  Terracotta: #c4532d
  Ink: #1f1b18
  Paper: #f1e9df
Fonts: Saira Condensed ExtraBold (wordmark), Barlow SemiBold (tagline). Free Google Fonts, SIL OFL.
Clear space: keep at least the height of the tagline letters around the logo. Minimum icon size 24 px.
